Building an app is equally exciting and terrifying, especially if this is your first application. You’re probably excited to get the project started but also terrified of making any mistake.
Slip ups will certainly be inevitable, but if you want to make sure you start right, here are a few of the major mistakes you should avoid.
1. Hiring Marketing Website Builders
One of the biggest mistakes you can make is hiring a company that has no experience building custom products. Think about it this way: if you feel your eyesight has worsened, you’re probably not going to pay a visit to an orthopedist. Similarly, if you have an app idea you think would be worth exploring and building, make sure you find a professional app developer rather than any self-proclaimed software developer who has nothing but a cookie cutter approach to designing old school websites under his belt.
Whatever you do, don’t resort to marketing website builders just because you think they would be good enough to do the job. Good enough will not guarantee the success of your product nor will it ensure that your app was properly constructed.
Not only that, but trying to fix the mistakes non-professionals make will end up costing much more, so do yourself a favor and be cautious whenever and whoever you hire.
2. Paying a Fixed Price
Another common mistake is agreeing to pay a fixed price for your project development. The cost of designing and developing an app is difficult to agree upon beforehand, and almost impossible to accurately set. The same goes for price comparisons between different apps or different developers – it’s just not going to help you.
App development rates depend on many factors, and a large part of them are unknown when you’re just starting out with your project. Of course, developers can help by trying to minimize as much as possible, all these unknown aspects, but the fact is there will always be something that’s unpredicted or underestimated.
Platforms, operating systems, screen sizes, essential features are points your app developer can try to set from the early beginning, but additional tweaks for design or user experience elements will always come up when you least expect them.
Technology advances at an incredible pace, you should also factor in the possibility of you changing your mind here and there. If you start developing an app and six months later, you realize it doesn’t quite fit in with the market as you had initially thought, you need to prepare yourself for some major alterations.
Apps are a living and breathing organism, and they should constantly be evolving. Once you release them, you will need to incorporate user feedback and successively launch improved versions to keep them up to date. That’s another thing you will want to include in your budget from the beginning to make sure your product is successful.
3. Spending All Your Budget on Development
The greatest mistake you can make is spending the majority of a project’s budget on development. If you want your app to succeed, developing it isn’t going to be enough to sell well.
The mobile space is overly competitive with tons of apps appearing almost every fortnight. There were two million apps in the App store in June 2016 alone. If you want to get as many downloads as possible, don’t spend everything only on development. Focus on research, sales, and marketing.
Speaking about marketing, this is probably one of the most important factors you should consider when creating the budget for the app. Building the best application on the planet is worthless if no one knows it exists.
Draining all your budget only on the development of the product will probably leave you with no money to allocate to marketing and promotion. And if your product is not visible and properly advertised, the chances of a good ROI are pretty bleak.
Plan everything carefully before you hire an app development firm and try to balance these three factors, so you get the most out of your product.